Science communication - Tome 1

Effective and accurate science communication is vital for bridging the gap
between scientists and the public. By conveying complex scientific concepts in
a clear and engaging manner, writers, communicators, and scientists can
increase public understanding and foster informed decision-making. Key
elements of effective communication include tailoring the message to the
target audience, using simple and relatable language, and incorporating
visuals and storytelling techniques. Additionally, transparency and openness
about uncertainties and limitations of scientific research build trust.
The purpose of this guide is to encourage communicators to convey science
accurately and effectively and to help scientists communicate their findings
to the public. This is not a comprehensive communications textbook. It is a
‘quick read’. Each chapter is short and designed to be read in 5 minutes and
is self-contained making it perfect to dip into. Collaboration between
writers, health advocates, scientists, journalists, and educators can enhance
the dissemination of accurate information. By embracing effective
communication strategies, scientists can inspire curiosity, promote scientific
literacy, and encourage public engagement with science.


ABOUT THE AUTHOR


Dr Levine, M.D., Ph.D., is currently Professor of Endocrinology and Nutrition
Research at the Mayo Clinic in Scottsdale, Arizona. Having trained in clinical
nutrition as a scholar at the University of Cambridge, He has dedicated his
scientific career to promoting health in adults and children through education
and innovation. He holds five tenured professorships at Arizona State
University (ASU), is the Dean’s Distinguished Professor of Medicine at Case
Western Reserve University, and the Regents Professor at Umea University,
Sweden. He also serves as the co-director of Obesity Solutions, a
collaboration between Mayo Clinic and ASU, and is the international director
of Obesity Solutions’ sister center in Sweden. He is an internationally
renowned expert in obesity, serving as a named expert at the United Nations,
an invitee to the President’s Cancer Panel, and a consultant to governments
internationally. He serves on the board of the International Center of Missing
and Exploited Children. He has authored over 120 scientific papers in peer-
reviewed journals and has published novels focused on issues of child
exploitation, in more than thirty countries. He has won literary awards
(United States, France and the United Kingdom) and has produced several
documentaries.