Summary: Simply Better

The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply
Better: Winning and Keeping Customers by Delivering What Matters Most".

This complete summary of the ideas from Patrick Barwise and Sean Meehan's book
"Simply Better" highlights how the benefits of differentiation have been
overstated. Instead of wanting something unique or even a cutting edge
product, most customers simply want a quality product at a fair price which
does what it promises consistently well. In their book, the authors encourage
you not to obsess over trivial points of difference, gimmicks, branding or
outside-the-box thinking and instead do the basics well. This summary offers
six rules that you can follow to ensure that you perfect the basics and exceed
your customers' expectations to deliver long-term success.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Simply Better" and discover the key to delivering
excellence by perfecting the basics.