Lean Pricing

Pricing is hard as it determines your market position, whether your customers
buy from you and whether you can provide the level of service required by
those customers

Lean Pricing is a practical toolkit that will positively influence your
pricing strategy, revealing insights in the different pricing methods and
tactics used by successful companies. You will discover a great number of case
studies where these methods are successfully applied which will help you set-
up or optimize your current pricing strategy.

This book will answer the following key questions:

• What price can you ask?
• What pricing strategy will you adopt?
• Whether you launched a startup or work for a big tech company is not
important. As long as you believe that pricing plays a key role in your
success, this book will provide the guidance, insights and inspiration you
need.

Lean Pricing is part of the Lean series, a series of books tackling the
challenges that technology entrepreneurs and companies are facing.

A must-have for startups !

EXCERPT

The aim of this book is to provide insights in the different pricing methods,
strategies and tactics to set pricing, as well as plenty of case studies where
these methods are successfully applied.
This is not a book for people that are looking for complex economic theories
around price setting. It is rather a no-nonsense, ready-to-apply comprehensive
guide for creating and reviewing your pricing strategy that will serve as a
work of reference for a long time to come.

ABOUT THE AUTHOR

Omar Mohout is a Growth Engineer. He is an expert in building repeatable,
scalable customer acquisition engines for born-on-the-web companies. Omar is
an entrepreneur that turned startup advisor & mentor.